DIGITAL PHOTOGRAPHY NEWS

Ality Introduces New Wireless PIXXA Digital Photo Frame

Ality Introduces Internet-Connected Digital Photo Frame

Ality will showcase the new Wireless PIXXA digital photo frame at the 2008 International Consumer Electronics Show, at the Sands Expo and Convention Center (booth number 73851), January 7-10, 2008 and at Pepcom´s Digital Experience media showcase at Caesars Palace on Sunday, January 6, 2008.

Featuring an 8-inch digital LCD screen, Wireless PIXXA is an original digital photo frame with Wi-Fi capabilities, an intuitive user-friendly interface and a rechargeable battery. Multiple user accounts within the device mean that every member in the household can enjoy their own multi-media libraries customized to their preferences and personalized settings.

"With a sleek, minimalist design and expanded features, Wireless PIXXA takes the popularity of digital photo frames one step further with Internet connectivity and photo-sharing capabilities that make this a real-time display and communication tool for cherished memories," said William Wong, CEO of Ality. "This product satisfies the tastes of digital enthusiasts who want something more than a static display, and it is at home in any room."

Unique features of the new Wireless PIXXA digital photo frame include:

Photo Messenger(TM) - Send and receive digital photos just like instant messenger

Wireless PIXXA is a Wi-Fi compatible digital photo frame. With the peer-to-peer Photo Messenger feature, users can instantly send and receive photos to and from family and friends from anywhere in the world via the Internet -- either direct from a computer or from PIXXA to PIXXA frame. Photo Messenger allows users to instantly share digital photos with their family and friends, as well as chat via the digital photo frame, similar to available instant messaging programs.

Live Calendar(TM) - Organize your life
Designed to suit any lifestyle, the Live Calendar feature enables users to synchronize their schedules with popular online calendar websites, such as Google Calendar, to view all appointments in the comfort of their living room without the need for a computer. Live Calendar also enables users to attach photos to special dates - for added creativity around the occasion or memorable moments.

Live News(TM) - Morning news delivery right to your bedside
With the Live News(TM) feature, users can choose specific information to receive via the Wireless PIXXA digital photo frame, providing instant access to continually updated, wirelessly streamed information such as news, sports, weather, traffic, entertainment, horoscopes, stock quotes and other lifestyle updates. With Wireless PIXXA, knowing when to pack sun block or umbrella is a snap.

Ality Online Photo Messenger Website - Organize and share digital photos

Ality Online provides all Wireless PIXXA users - as well as non-users - with an online account where they can register for special photo-sharing services, including 50MB of photo storage for up to 600 photos. From the site, users can exchange photos with friends and family, and identify contacts using thumbnail images or avatar viewing modes suited to personal taste preferences. Ality Online will automatically resize photos to ensure easy and efficient delivery and offers a variety of digital photo frame settings.

Greeting Cards and Event Invitations - Personalized, wireless distribution
With this feature, friends and family can send holiday and birthday cards as well as event invitations straight to the Wireless PIXXA digital photo frame. The frame then alerts users when an event is scheduled.

Pricing and Availability

The new Wireless PIXXA digital photo frame will debut in stores and online retail outlets in the first half of 2008, and the manufacturer´s suggested retail price (MSRP) is $299. For more information on the Wireless PIXXA digital photo frame and a complete list of retail outlets, please visit www.alitypc.com.